2021-02-04 Press Release

A research collaboration of Prof. Makoto Mizuno (the Faculty of Commerce, Meiji University), Prof. Hideaki Aoyama (Senior Visiting Scientist, RIKEN iTHEMS) and others has developed a new econophysics method applicable to analyze marketing data.
For more details, please see the related links.


  1. Makoto Mizuno, Hideaki Aoyama, Yoshi Fujiwara, Untangling the complexity of market competition in consumer goods—A complex Hilbert PCA analysis. PLoS ONE 16(2): e0245531 (2021), doi: 10.1371/journal.pone.0245531

Related Links